Privacy Policy

Man writing with pencil

Our Privacy Statement

Your privacy is important to us. In accordance with the Personal Information Protection and Electronic Documents Act, WCL Bauld Insurance Brokers, it’s staff and associates comply with the federal legislation. All personal information obtained from an individual will be used for the following situations:

  • acquisition and/or renewal of insurance policies;
  • to assist the client and assess his/her ongoing needs for insurance;
  • to assess the client’s need for and to offer other products, such as financial products;
  • to ensure that client information is accurate and up-to date;
  • to protect the broker and/or insurer against inaccuracy.

We will only collect, use and disclose such personal information in such a manner that a reasonable person would consider appropriate in the circumstances. Disclosure will be to the following third parties:

  • insurance companies;
  • other brokers;
  • credit organizations;
  • professionals working on behalf of the broker or insurer such as adjusters and lawyers;
  • medical professionals;
  • employer of the insured (commercial policies only)

In order to provide clients with access to insurance products and services, Bauld Insurance collects certain personal information about them. Our commitment goes beyond meeting legal requirements for protecting personal information.  The trust and confidence that our clients and insurers hold in us, including our ability to protect the confidentiality of personal information and the privacy of the individuals who provide it, are critical to our success.  This Policy applies to our employees and any third-party service providers or representatives with which we do business.

The Necessity for Personal Information

Bauld Insurance acts as an intermediary between you and the insurance companies with which we hold contracts to promote their products and services.  When we collect information in order to assess your insurance needs and provide advice, we do so with your explicit consent.  In order to place an insurance application with any insurer, we are required to obtain certain essential personal information about you on behalf of the insurer and under the consent that the insurer obtains from you on the application.  Your application is provided to a Managing General Agent (MGA), which provides administrative services to both us and the insurer, under a contractual arrangement.  The MGA’s and our own privacy policies, practices and safeguards must meet the standards that insurers establish in their own privacy policies. Your information is used to determine insurance risk, assess eligibility for products, to administer those products once purchased and to fulfill certain regulatory requirements.  This can include health information, financial information and history and information about avocations. The MGA, Bauld Insurance, and the insurer retain some of this information in order to be able to administer business, to provide ongoing service to you and when we are required to do so by law.

Limiting collection:

Bauld Insurance collects only the information we need to fulfill our contracts with you, the MGA and the insurer and to meet our regulatory obligations.  We will use only fair and lawful means to collect this information.  We will collect information only with consent.

How we collect customers’ information:

Bauld Insurance collects your personal information, including health information, directly from you.


The customer consent that insurers receive includes consent to provide personal information to us and generally to the MGA, which allows us both to fulfill our contractual obligations to the insurer.  The MGA and Bauld Insurance also operate under the customer consent we receive at the outset of our relationship.  When you request or use any of the products or services, we make available, we will transfer whatever information is necessary by implied consent.   If we receive notice from you or an insurer that you have withdrawn consent for the continued use and retention of personal information, we will take whatever steps are necessary to adhere to the Act.  This may require termination of our relationship.  We will act on whatever instructions we receive from the insurer regarding your status.

Limits on use and disclosure:

Bauld Insurance will use and disclose personal information to perform our contractual duties, to provide you with information and when we are required to do so by law. Bauld Insurance may disclose this personal information to our employees or service providers, including Managing General Agents, so that they can perform their duties, to insurers and any person or organization to which consent has been given and where authorized by law.  Where personal information is provided to service providers, insurers and Bauld Insurance require them to protect that information consistent with our policies and practices.

Bauld Insurance may also use personal information to offer products and services that we believe will interest you but we will never give or sell personal information to third parties for marketing purposes.

Limits on retention of information:

Bauld Insurance will retain personal information in our records only as long as it is needed for the purposes identified, or as legally required or permitted.

Accuracy of information:

Bauld Insurance is responsible to the insurer for keeping your personal information as accurate and up-to-date as possible.  The insurer is responsible for providing Bauld Insurance with any notices of changes that you provide to them directly.  You may challenge the completeness and accuracy of your personal information that we hold.  Bauld Insurance will make any necessary corrections to information that is shown to be incomplete or inaccurate and will notify any third parties, including insurers and MGAs, if we make such corrections.  Any disagreement or discrepancy regarding accuracy will be documented.

You may gain access to your personal information Bauld Insurance holds under the consent you provided to us by making an access request to Bauld Insurance.  If you wish to request access to information that we collected on behalf of the insurer, you may make the request through Bauld Insurance but we may be asked to direct you to the insurer.

Protecting personal information:

Bauld Insurance will protect personal information from unauthorized access or use by ensuring that safeguards are in place, including physical security measures for our office location, operational policies, procedures and access protocols, and technological measures for our computer systems.  Bauld Insurance will use safeguards to prevent unauthorized access to personal information during the destruction process.

Contact Us: 

If you have any questions or concerns regarding this Policy or how we manage your personal information, please contact us:

WCL Bauld Insurance
1262 Bedford Highway
Bedford, Nova Scotia
B4A 1C7


Contact the Privacy Commissioner of Canada:

Hours of service are from 8:30 a.m. to 4:30 p.m.

Toll-free: 1-800-282-1376

Phone: (613) 947-1698

Fax: (613) 947-6850

TTY: (613) 992-9190